Building expertise and confidence.

AMCP trainings include live and remote offerings as well as customized training solutions for New Hire On-Boarding and ongoing professional development for marketers, account managers, national account managers, HEOR and medical science liaisons.


Our goals:

  • Build expertise around core competencies required for account management success
  • Provide foundational information on the healthcare delivery system that is current and relevant − AMCP ensures that our offerings are up-to-date with the most meaningful information
  • Reinforce foundational information with real customer insights – AMCP thought leaders and experts bring insight and meaning to their rapidly evolving business models
  • Provide ongoing educational forums and tools to build expertise and confidence, and a framework to enable managers to coach their team members

Key content areas:

The Fundamentals of Healthcare Delivery
Basics of Healthcare Reform – Post ACA
Overview of Organized Providers, ACO, IDN, IDS, Exchanges
Payer Trends – Employer, Medicare & Medicaid
Quality Measures, Population Health and Patient Engagement Trends
Basics of Insurance & Health Benefit Design
P&T Process, Formulary Management, Contracting
Account Management – Basics and Advanced strategies for building better business relationships with strategic customers.

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